Full-Stack Web Developer | AI & Cloud Engineer

Sujith Balan
Future-Ready Web & Automation

Full-Stack Web Developer | CTO & Advisory at Shootside | 5+ Years of Experience
Building scalable web applications, AI-powered automation, and cloud-native solutions with React, Laravel, WordPress, and AWS.

5+
Years Experience
40+
Projects Delivered
SEO, Geo, AEO
Search Optimizations
15+
Technologies
20+
Business Websites Built

OverviewWhy Work With Me?

5+ Years of Pro Experience

Proven track record delivering reliable, production-ready web platforms for diverse business needs.

Enterprise WP Plugin Development

Author of robust WordPress plugins and custom WooCommerce integrations utilized by over 1,000+ online stores.

AI & Automation Integration

Designing custom n8n workflows, OpenAI interfaces, and chatbots that automate complex backend workflows.

SEO-Focused Development

Combining clean, fast code with technical SEO strategies to maximize page load speeds and search ranks.

Scalable & Maintainable Solutions

Building with modular design principles in Laravel, React, and AWS to make future scalability frictionless.

Strong Communication

Translating complex technical concepts into clear business objectives to ensure successful project collaboration.

OfferingsMy Services

Full-Stack Web Development

End-to-end engineering of fast, responsive, and secure custom applications using modern JS/PHP frameworks.

WordPress Development

Bespoke themes, hooks, REST API integrations, and secure custom plugins engineered to extend WordPress functionality.

WooCommerce Solutions

Optimizing transactional checkouts, building promotional systems (like Buy X Get Y), and inventory synchronization.

React Development

Building rich interactive frontend dashboards, Single Page Apps, and state-managed user flows using React and Tailwind.

Laravel Development

Secure MVC frameworks, robust database migrations, job queues, task scheduling, and customized administrative portals.

AI Integrations

Leveraging LLMs, semantic vector search, and retrieval-augmented generation (RAG) to build clever AI tools.

Workflow Automation

Automating repetitive daily operations by wiring APIs, n8n flows, Webhooks, and custom cron scripts.

Technical SEO

Page speed audits, schema markup implementation, and indexability tuning to rank high organically on Google.

API Development

Designing secure, well-documented RESTful endpoints and API gateways to seamlessly bridge multiple software platforms.

EvolutionSkill Progression Roadmap

My professional journey and how my technical expertise has expanded over the years.

PHP Development
WordPress Ecosystem
React Frontend
Laravel Architecture
AI Automation
AWS & Cloud
Cloud Architecture

PortfolioFeatured Web Projects

Drag or scroll horizontally to inspect my technical case studies.

One Menu Export Import

WordPress Directory Plugin

A lightweight, bulletproof utility plugin developed to migrate complex multi-tier menus across directory sites.

Problem: Standard WP exporters struggle with nested custom menu links and metadata.
Solution: Designed custom serialization array structure to capture, validate, and rebuild menu trees on target systems.
Outcome: 100% data integrity with zero PHP timeout errors on large import files.
WordPress PHP JSON

Buy X Get Y Free

WooCommerce Extension

An enterprise WooCommerce discount controller supporting complex dynamic promo campaigns.

Problem: Default WooCommerce discount logic lacks support for combined conditional rewards.
Solution: Hooked into cart validation pipelines to apply real-time rule scanning.
Outcome: Powering sales promotions for over 1,000+ active stores.
WooCommerce PHP AJAX

WooCommerce Product Manager

Laravel + React

Headless dashboard interface to perform bulk modifications and quick data-filtering on eCommerce products.

Problem: Core WooCommerce admin panel is slow for catalog managers modifying thousands of SKUs.
Solution: Created a decouple SPA that loads products into state and saves in batches using REST endpoints.
Outcome: Cut catalog editing time by over 75% for admin clients.
React Laravel REST API

Headless WordPress Demo

React + WordPress

A supercharged jamstack template running a static React frontend communicating with WordPress CMS backend.

Problem: Standard PHP templates suffer from bad Core Web Vital scores and latency.
Solution: Deployed a client side routing React engine pulling content via WP-JSON endpoints.
Outcome: Achieved a 98+ PageSpeed rating and instantaneous route transitions.
React WordPress REST API

NashysStore

Shopify eCommerce

Custom designed Shopify storefront built using optimized Liquid templates and JS animations.

Problem: Generic shop templates limit custom brand styles and lower conversions.
Solution: Hardcoded custom layouts using Shopify Liquid, tailoring custom upsell elements.
Outcome: Lifted mobile purchase rates by 22%.
Shopify Liquid JS

Kankatala & HartsFabric

Magento eCommerce

High traffic enterprise Magento instances optimized for stability and payment integrations.

Problem: Large database queries caused page lags during checkout peaks.
Solution: Audited and re-indexed layout tables, configuring custom caching hooks.
Outcome: Slashed time-to-first-byte (TTFB) by 450ms under heavy loads.
Magento PHP MySQL

Agentic AIAI Projects & Workflows

Innovative AI integrations and workflow automations built to optimize operations.

AI Product Content Generator

An automated plugin feeding product attributes into OpenAI models to generate highly optimized, SEO-tuned titles and marketing copy for eCommerce stores.

OpenAI WordPress API

RAG Chatbot

A semantic chatbot referencing documentation databases via Retrieval-Augmented Generation to reply to support tickets instantly with precise, contextual answers.

Pinecone LangChain Node.js

AI Website Assistant

An embedded overlay agent that learns catalog data and directs shoppers to correct products based on conversational chat cues.

React OpenAI API CSS

n8n Automation Workflows

Connected lead databases, email dispatch systems, and Slack notifications to automate digital marketing funnels without code bottleneck dependencies.

n8n Webhooks JSON

OpenAI Integrations

Custom backend triggers connecting user profiles with GPT engines to evaluate and audit website health issues autonomously.

GPT-4 PHP cURL

InfrastructureAWS & Cloud Journey

My ongoing path into cloud engineering, DevOps, and microservices.

AWS Cloud Practitioner

Foundational understanding of core AWS services, security schemas, architecture guidelines, billing, and pricing structures.

In Progress ⏳

AWS Developer Associate

Currently preparing for certification focusing on serverless patterns (Lambda, API Gateway, DynamoDB) and secure hosting models.

In Progress ⏳

Docker Containers

Mastering containerization of local PHP and Node microservices to guarantee environment parity from local dev to cloud staging.

Learning 🐳

CI/CD Pipelines

Studying automated workflows using GitHub Actions to perform code checks, testing suites, and SSH deployment steps automatically.

Learning 🚀

Interactive ToolsetTech Stack Visualization

Key systems, languages, and services that power my applications daily.

React
Next.js
Laravel
PHP
WordPress
AWS
Docker
GitHub
Firebase
Supabase
OpenAI

ContributionsGitHub Activity

Active code updates and community contributions over the past year.

businessudane-spec / commits & contributions

Less More

Continuous GrowthCurrently Learning

New technologies and architectures I am actively mastering to build better systems.

01
AWS Developer Associate
02
Docker Containment
03
Kubernetes Orchestration
04
Microservices Architecture
05
AI Agents & LangGraph
06
MCP (Model Context Protocol)

Career PathProfessional Experience

2023 - Present

Co-Founder, CTO & Advisory

Shootside Digital Agency

  • Co-founding and directing the technical architecture, development systems, and automation logic.
  • Engineered client websites and optimized CMS integrations combined with dynamic visual workflows.
  • Providing tech stack consulting and strategic solutions for business clients.
Sep 2025 - Present

Web Developer & SEO Specialist

Guardian One Technologies · UAE

  • Leading web development projects with focus on SEO optimization and performance
  • Implementing SEO best practices and technical optimization strategies
  • Developing and maintaining enterprise-level web applications
  • Working with modern web technologies to deliver scalable solutions
Nov 2023 - Aug 2025

PHP/Web Developer

Cloudspring Technologies (StorePro / WPHero)

  • Developed advanced WordPress plugins and WooCommerce extensions used by 1,000+ users
  • Delivered custom features for clients, improving UX and functionality
  • Handled bug fixes, maintenance, and new feature rollouts in agile sprints
2022 - Oct 2023

Freelance CMS Developer

WordPress / Shopify / Magento

  • Successfully delivered 10+ eCommerce stores with custom design and backend logic
  • Collaborated with international clients to build tailored CMS solutions
  • Specialized in PHP, JavaScript, and CMS plugins
2022

Magento Developer

PHP & WordPress

  • Collaborated with senior developers to troubleshoot Magento-specific issues
  • Ensured high availability and performance optimization
  • Assisted in deploying Magento sites in production environments

Tech ArsenalSkills & Technologies

Frontend

React Next.js JavaScript TypeScript Tailwind CSS

Backend

PHP Laravel Node.js REST APIs

CMS

WordPress WooCommerce Shopify Magento

Cloud

AWS Firebase Supabase

AI

OpenAI n8n Prompt Eng. RAG

InsightsMy Technical Blog

July 2026 · 5 min read

My AWS Learning Journey

Sharing key architectural lessons and core service implementations gathered while working towards my AWS Developer Associate certification.

Read Article
June 2026 · 8 min read

Building a WordPress Plugin

Best practices for developer hooks, custom metadata validation, and optimizing database queries for high scalability plugin components.

Read Article
May 2026 · 4 min read

React Performance Tips

Deep-diving into render batching, virtual list rendering, and hook memoizations to guarantee sleek user experiences.

Read Article
April 2026 · 6 min read

AI Automation with n8n

How I linked CRM systems, OpenAI logic triggers, and communication APIs to automate leads workflows flawlessly.

Read Article
March 2026 · 7 min read

Technical SEO Best Practices

Fine-tuning servers, optimizing asset load pipelines, and structuring web schema metrics to dominate search engine index lists.

Read Article

Impossible RunCyber Nightmare

Step 1: Draw Your Pixel Hero

Step 2: Survive the Run!

Score: 0

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